The Hidden Cost of Poor Training in Dealerships: Why New Staff Fail and How to Fix It
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The Hidden Cost of Poor Training in Dealerships: Why New Staff Fail and How to Fix It

In today's competitive automotive market, developing in-house sales talent has become crucial for dealerships. While many prefer this approach over hiring experienced salespeople from competitors, the high attrition rate among new sales recruits remains a persistent challenge. Understanding why this happens—and how to fix it—can transform your dealership's hiring success rate. The Real Challenge: Beyond Initial Onboarding Most dealerships face two critical hurdles in their training process: Ineffective recruitment and induction procedures Insufficient ongoing support and development While both factors matter, our research shows that the second issue typically causes more damage. Many dealerships invest heavily in initial onboarding but fall short in providing continuous development opportunities—essentially setting their new hires up for failure. Why Traditional Training Methods Fall Short The Current Approach Most dealerships follow a standard pattern: Basic onboarding (company policies, introductions, basic procedures) Handoff to Sales Managers

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Transforming Customer Service: Key Strategies for Retail Success
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Transforming Customer Service: Key Strategies for Retail Success

In today's retail landscape, exceptional customer service has become more crucial than ever. With the rise of e-commerce and changing consumer expectations, traditional retailers must elevate their customer service to create memorable experiences that drive loyalty and sales success. Modern customers expect seamless interactions across all channels - whether in-store, online, or through mobile apps. Retailers should implement unified customer service systems that track customer interactions across all channels and provide consistent service quality regardless of the channel. Here are 5 comprehensive strategies that modern retailers can implement to enhance their customer service. Implement Proactive Customer Service Measures Train employees to be empathetic and patient with customers Employees are the face of the brand, and their interactions with customers play a significant role in shaping the customer experience. Retailers should invest in training their employees to be empathetic and patient

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Steps for Turning Cold Calls Into Hot Sales
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6 Steps for Turning Cold Calls Into Hot Sales

Overcome your fear of cold calling with these tips. When looking for new clients or customers, many start-up entrepreneurs find themselves stepping outside their comfort zone by making cold calls. The goal is to encourage potential clients to request information, visit the business, or sign up for services or products offered. Making 20 to 50 calls a day, depending on the schedule, can be intimidating at first. However, by taking a deep breath and believing that the person on the other end would be interested in hearing about the service, cold calling becomes more palatable and can be a successful marketing tool. Being passionate about the services or products being offered also helps in this endeavor. Calling strangers to get their business can sound daunting, but the process becomes easier with practice. Here are six proven techniques to turn cold

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Minimizing Traffic Leakage in Auto Dealerships
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5 Tips for Minimizing Traffic Leakage in Auto Dealerships.

As the automotive industry becomes increasingly competitive, it is essential for dealerships to maximise every sales opportunity. Here are five actionable tips to ensure your sales team is capturing and converting every prospect that walks through your doors. Tip 1: Track All Inquiries It may seem obvious, but tracking all customer inquiries is critical. Often, our consultants visit dealerships and discover numerous prospects who haven’t been logged into the Sales Manager’s control log. Common excuses like “they’re not really serious,” “they aren’t ready to buy,” or “I couldn’t get a name” are classic examples of sales staff making premature judgments. It’s crucial to remember that prospects are potential customers, regardless of how they present themselves initially. People don't visit dealerships without a purpose. It's time to eliminate the excuses and ensure every inquiry is tracked and followed up. Action Steps:

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