The automotive industry is constantly evolving, leading to a steady demand for skilled sales professionals. Auto sales is not just about selling cars; it’s about understanding people, building relationships, and providing the right solutions to meet customers’ needs. With the right training, you’ll position yourself—and your team—at the forefront of this thriving industry.

What You’ll Gain as an Individual

• In-Demand Sales Skills: Learn proven techniques to effectively engage customers, overcome objections, and close deals with confidence.
• Comprehensive Product Knowledge: Master the art of matching customers to the right vehicle by understanding specifications, features, and benefits of different makes and models. This knowledge is crucial for building customer trust and loyalty.
• Exceptional Customer Service: Learn how to build rapport quickly and provide an outstanding customer experience, ensuring repeat business and referrals—a key to long-term success in auto sales.

What Your Dealership Gains

• Faster Onboarding and Productivity: With our comprehensive course, new hires will gain critical sales skills and product knowledge quickly, reducing the time it takes for them to start contributing effectively.
• Increased Sales Performance: Equip new hires with core competencies, including customer engagement and sales negotiations, ensuring they’re well-prepared to convert leads into sales and boost your revenue.
• Improved Customer Experience: New hires trained to engage customers and provide expert advice create positive interactions, leading to higher satisfaction and loyalty.

These main topics are broken into a series of short online learning units. There are a range of learning quizzes to form an assessment so the learner can ensure that they are on top of the subject. A certificate of completion will be provided at the end of the course on the proviso the student has satisfactorily passed the quizzes.  

Module 1: Introduction to the Automotive Industry

This module aims to make you gain an understanding of the automotive industry in general, including who are all the industry stakeholders, and gain an understanding of a dealership’s departments, people and key processes. It also aims to help you identify dealership staff roles and responsibilities and be able to identify the key drivers of benchmark dealers.

Module 2: Delivering a Customer Experience

The automotive market in Australia is highly competitive, so being able to deliver a unique and engaging experience is the key to making a difference. This module is designed to provide you with the necessary knowledge and skills to deliver that experience.

Module 3: Introduction and Consultation

The face-to-face journey begins with the Welcome and Introduction which leads into the Consultation. Most of the sale is built around these two steps, so you must understand the importance and impact they have on the rest of the sale and ensure you focus your efforts on doing the best you can.

Module 4: Trade Appraisal and Product Presentation

The trade appraisal is designed to give you a better understanding of your customers’ needs, and their motivations to purchase while also offering unique opportunities to build rapport. The process should allow you to get to know your customers better and understand what they are looking for in a new vehicle.

Module 5: Customer Obstacles and Objections

As a sales consultant, you will need to invest time and effort to show how your product meets the requirements of your customers’ specific needs. Yet, no matter how compelling the information may be, no matter how well you know their needs and focus the discussion, customers will naturally have objections, concerns, or requests for additional information. You will encounter different types of objections at different points throughout the customer’s journey. The trick is to understand why the objection has occurred and the best way to respond.

Module 6: Comply with legal requirements 

This unit covers the different federal and state legislative bodies that operate within different industries in Australia. The topics covered are: – Competition and Consumer Act 2010 – Guidelines for Pricing and Displaying Prices – Customer Rights and Obligations – Warranties – Unconscionable Conduct – Contracts

Module 7: Effective Workplace Communication

This unit is split into 5 parts, an introduction to effective workplace communication, the different communication styles, customer service and workplace communication, assistance within the business, team communication and group responsibilities and individual requests, and finally interpersonal behaviour.

Module 8: Time Management Made Easy

Time management is defined as using your time productively and efficiently, but what about when you are working as productively as possible, and you still can’t get everything done? It may be better to think about time management as a combination of working productively and prioritising your time.

PRICE: $299 (INC. GST)

Course Code: GSAS-01
Delivery: Online
Assessment: Multiple-choice
Course: Automotive