GETTING STARTED
IN AUTO SALES
FLEXIBLE LEARNING | DELIVERED ONLINE
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Your new sales staff will study at their own pace with no disruption to their work – gaining the skills and knowledge they need while performing their daily tasks and activities.
Course Overview
The fast, flexible way to develop selling and customer experience skills for your new sales staff In an automotive world of soaring expectations and obsession with customer experience, how do you equip your new sales staff with the skills they need to deliver results?
The transition into a new career in automotive sales can be hard. It’s not just sales and customer service skills – there is legal compliance, privacy, time management, and teamwork skills which are also important to give your cadets the best chance to grow.
Providing your new cadets with the foundational skills they need early in their careers is vital to long-term success and retention.
Drawing on over 23 years of experience in delivering sales development, product launches, and customer experience programs for OEMs and dealers across Australia and the Asia Pacific, Op2ma has designed a targeted solution to develop the skills your new sales staff needs.
KEY TOPICS
GETTING STARTED
- Introduction to the automotive industry in Australia
- Understanding how a dealership works
- Different departments within a dealership
CUSTOMER EXPERIENCE
- Understanding customer needs and expectations
- The Service Gap - Expectations vs Experience
- Moments of Truth in Customer Journey
- Delivering a World Class Customer Experience
SALES PROCESS
- Creating a Great First Impression
- Questions to Identify Needs and Target Benefits
- Building Rapport and Developing a Relationship
- Product Presentation and Selling Value
COMPLIANCE
- Understanding legal obligations in sales
- Australian Consumer Legislation
- Understanding the Privacy Act 2018
Business Skills
- Working as Part of a Team
- Effective Workplace Communication
- Time Management Made Easy